ben™ is now LOW V.O.C. with GENNEX™ Waterborne Colorant Platform

color & style

Color is a reflection of your unique personal style, an exciting creative tool that can set just the right mood and shape the space you live in. Because color is so much more than just a backdrop, ben™ offers you thousands of colors in three beautiful sheens.

eco friendly

Benjamin Moore's exclusive GENNEX® waterborne colorants are developed to complement and improve the paint's overall performance. The result is a low-VOC formulation, which means lower odor now and less impact on the environment later.

many benefits

• Thousands of colors (see color ideas)
• Premium Benjamin Moore quality
• Excellent hiding--better coverage, even in the deepest shades
• Easy to apply
• Fast recoat and touch-up
• Durable Finish
• The GENNEX® waterborne colorants in ben™ provide the Greener formulation--no unpleasant odor


The great Benjamin Moore quality at an affordable price


ben™ INTERIOR ACRYLIC LATEX FLAT W625

• Excellent flat finish for ceilings and low traffic area walls
• Very good hide
• Very good touch-up characteristics
• Spatter resistant
• Excellent application properties
• Low VOCs


ben™ INTERIOR ACRYLIC LATEX EGGSHELL W626

• Attractive eggshell finish with very good washability
• Painted surfaces can be washed after two weeks
• Easy application
• Easy clean-up
• Premium hide and leveling
• No unpleasant odor
• Low VOCs


ben™ INTERIOR ACRYLIC LATEX SEMI-GLOSS W627

• Ideal for trim, cabinets, doors and wall surfaces that require frequent cleaning
• Excellent durability
• Easy to apply
• Excellent flow and leveling
• Easy to touch up
• Spatter resistant
• Dries to a uniform semi-gloss finish
• Low VOCs